The adoption of artificial intelligence (AI) across the contact centre is rapidly accelerating, with a survey from unified communications & collaboration research firm Metrigy highlighting that over 70% of contact centre operators increased spending on AI in 2023 and 2024.
According to Gartner Inc., the global conversational AI and virtual assistant market represents the fastest-growing segment in the contact centre space.
The report states that the number of AI-assisted customer interactions continues to increase, with most applications used to augment live agent engagement, instead of fully offloading to a virtual agent.